Overview
- The 60-second music-video spot features a Normani remake of Quad City DJ's “Come On, Ride the Train” with a new “Come On, Ride the Float” chorus and team-specific verses.
- Cameos include Eagles quarterback Jalen Hurts, recording artist Normani, entertainer Druski, and TikTok creator Rizzler.
- Produced with 72andSunny and directed by Kerry Furrh and Olivia Mitchell of TUSK, the campaign blends live action, CGI and generative AI.
- Visual nods span the Commanders’ Major Tuddy as a flying pig, a Bengals “Joe Cool” ice sculpture, and the Raiders’ “Black Hole,” with the NFL saying AI helped scale the all-32 concept.
- Early local coverage notes uneven team visibility, highlighting minimal Browns references, while the spot runs across NFL Network, NFL+ and broadcast partners with more vignettes to come.