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15h ago

NFL Unveils Pittsburgh-Inspired Branding for 2026 Draft

The new visual identity spotlights Pittsburgh’s culture, with a public rollout starting across key sites.

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Overview

  • The 2026 NFL Draft is scheduled for April 23–26 in Pittsburgh.
  • The unveiled look draws on pop art and industrial heritage, referencing Andy Warhol, the city's bridges and its colorful murals.
  • The logo now appears on the North Shore countdown clock, related merchandise is available, and the design will spread across the North Shore and Point State Park.
  • The familiar Draft taglines “The Pick Is In” and “Greatness is on the Clock” will continue for 2026.
  • Organizers are ramping up logistics and urging fans to use the NFL OnePass app for schedules and maps, with the event expected to bring tens of thousands of visitors and a global TV audience.