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NFL TV Viewership Soars in 2023 Season

New television contracts and competitive games contribute to a 7% increase in viewership.

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Fred Warner of the San Francisco 49ers fires up the team before the game against the Los Angeles Rams at Levi's Stadium in Santa Clara, Calif., on Jan. 7, 2024
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Overview

  • NFL regular-season games averaged 17.9 million viewers, tied for the second-highest since averages were first tracked in 1995.
  • The first year of the league’s new television contracts saw a total increase of 7% from last season.
  • The 'Monday Night Football' package had its best season since 2000, averaging 17.36 million viewers across ESPN, ESPN2 and ABC, a 29% increase.
  • The 16-game 'Thursday Night Football' package on Prime Video averaged 11.86 million viewers, a 24% increase over last year’s inaugural season.
  • CBS averaged 19.35 million, its most-watched regular season since it returned to the network in 1998, and an increase of 5% over 2022.