NFL to Auction Christmas Day Game Rights, Starting Bid at $50M
Seeking to build on last year's success, the NFL is opening bids for two 2024 Christmas games to all media partners, with streaming services in strong contention.
- The NFL plans to auction off the media rights for two Christmas Day games, with bidding starting at $50 million.
- Despite Christmas falling on a Wednesday in 2024, the NFL aims to capitalize on the massive success of last year's Christmas games.
- Streaming services are considered strong contenders for acquiring the broadcast rights, following recent trends in sports streaming deals.
- The games are more likely to be broadcast on network television, with all league media partners eligible to bid.
- Last year's Christmas Day NFL games drew at least 27 million viewers each, significantly outperforming NBA Christmas games.
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