Overview

• The NFL plans to auction off the media rights for two Christmas Day games, with bidding starting at $50 million.
• Despite Christmas falling on a Wednesday in 2024, the NFL aims to capitalize on the massive success of last year's Christmas games.
• Streaming services are considered strong contenders for acquiring the broadcast rights, following recent trends in sports streaming deals.
• The games are more likely to be broadcast on network television, with all league media partners eligible to bid.
• Last year's Christmas Day NFL games drew at least 27 million viewers each, significantly outperforming NBA Christmas games.