NFL Super Bowl Ad Champions Girls’ Flag Football as Varsity Sport

The NFL’s latest Super Bowl commercial highlights the growth of girls' flag football and calls for its adoption as a varsity sport in all 50 U.S. states.

• The NFL's two-minute Super Bowl ad, 'NFL Flag 50,' uses a comedic high school setting to promote girls' flag football and its recognition as a varsity sport nationwide.
• Directed by Peter Berg, the ad features NFL stars like Pat McAfee, Justin Jefferson, and Marshawn Lynch alongside top female flag football players from around the world.
• The campaign builds on momentum, with 15 states already sanctioning girls’ flag football as a varsity sport and pilot programs in 18 others, aiming for all 50 states.
• NFL Commissioner Roger Goodell announced the league's exploration of professional flag football leagues and highlighted the sport's inclusion in the 2028 Los Angeles Olympics.
• This initiative is part of a broader NFL strategy to promote youth sports, expand global participation, and create opportunities for the next generation of athletes.

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