NFL Season to Drive Record $35 Billion in Legal Sports Bets

Projections indicate a 30% increase in wagers as sports betting expands to more states and companies innovate to attract customers.

American Gaming Association forecasts $35 billion in bets this NFL season, up from $26.7 billion last year.
Sports betting is now legal in 38 states and Washington, D.C., with new markets in Maine, North Carolina, and Vermont.
Despite the betting boom, stocks of major gambling companies like DraftKings and Penn are down year-to-date.
FanDuel and Fanatics Sportsbook are leveraging unique promotions and technology to gain market share.
Penn Entertainment's ESPN Bet and BetMGM's new mobile wallet feature are among the latest industry innovations.