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3mo ago

NFL Replaces 'End Racism' with 'Choose Love' for Super Bowl End Zones

The NFL cites recent national tragedies as the reason for the change, while denying any connection to President Trump's attendance at the game.

A close up view of the Kansas City Chiefs end zone before the NFL Super Bowl LVIII football game between the Kansas City Chiefs and San Francisco 49ers at Allegiant Stadium on February 11, 2024, in Las Vegas.
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Overview

  • The NFL will feature 'Choose Love' and 'It Takes All of Us' in the end zones instead of 'End Racism' for Super Bowl LIX in New Orleans.
  • This marks the first time since 2021 that 'End Racism' will not appear during a Super Bowl, part of the league's 'Inspire Change' initiative since 2020.
  • NFL spokesperson Brian McCarthy stated the decision reflects recent U.S. tragedies, including wildfires, a terrorist attack, and multiple aviation accidents.
  • President Donald Trump will attend the Super Bowl, becoming the first sitting U.S. president to do so; the NFL denies his presence influenced the change.
  • Commissioner Roger Goodell reaffirmed the league's commitment to diversity efforts, asserting they improve the NFL and align with current legal standards.