NFL Replaces ‘End Racism’ End Zone Message With ‘Choose Love’

The league cites recent national tragedies for the change, but critics question its commitment to diversity and inclusion.

The NFL announced it will replace the 'End Racism' message in Super Bowl end zones with 'Choose Love,' citing recent national tragedies such as wildfires, a terrorist attack, and a plane crash.
Critics speculate the decision may be influenced by political considerations, including the expected attendance of former President Donald Trump, known for opposing diversity, equity, and inclusion initiatives.
NFL Commissioner Roger Goodell reaffirmed the league’s commitment to diversity, equity, and inclusion, emphasizing the importance of initiatives like the Rooney Rule in hiring minority coaches.
The removal of 'End Racism' has sparked mixed reactions, with some arguing the message was performative and ineffective, while others see the change as a step back in addressing systemic issues.
Over half of NFL players are Black, yet Black head coaches make up only 19% of the league, highlighting ongoing challenges in achieving representation at leadership levels.