Overview

• Week 1 will feature four 15-second commercials totaling one minute, with the ad load possibly increasing to two minutes later in the season.
• Spots will appear in a double-box format with game action still on screen, though the audio will switch to the advertisement.
• Host Scott Hanson says RedZone will not miss touchdowns or critical moments, following late-season trials and focus groups that informed the rollout.
• Hanson’s signature intro now drops “commercial-free,” with the show opening as “Seven hours of RedZone football starts now.”
• The league says the decision was made by NFL Media and is separate from ESPN’s pending acquisition, despite online backlash that blamed ESPN.