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NFL RedZone Adds Four 15-Second Split-Screen Ads for Week 1

The league says the limited split-screen ads stem from yearlong testing, not the pending ESPN deal.

Overview

  • Host Scott Hanson said the spots total 60 seconds, will run in a double-box between plays, and will not appear during the 3–4 p.m. Witching Hour.
  • Hanson emphasized he has no role in business decisions and said he posted his clarifications on his own initiative.
  • An NFL spokesperson said the plan was contemplated and tested over the past year and is separate from the ESPN-NFL media agreement.
  • The NFL said it would continue to own and operate RedZone if the ESPN deal is finalized, countering assumptions about new control.
  • The change ends RedZone’s long-standing commercial-free identity and drew swift fan backlash that often linked it to ESPN.