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NFL Popularity Skyrockets in Germany, Driven by Entertaining Broadcasts by German Announcer Patrick Esume

Esume's energetic and informative broadcasts capture growing German audience, boosting NFL viewership by estimated 10% this year; regular-season NFL games play to sold-out crowds in Frankfurt.

Overview

  • Patrick Esume, known as 'Coach', has become the face of NFL broadcasts in Germany, using fun demonstrations and explanations to educate viewers about the game.
  • Alongside colleague and former NFL player Björn Werner, Esume presents football tactics in a lighthearted and accessible way, increasing fan engagement and understanding.
  • Esume's broadcasting efforts helped drive an estimated 10% increase in the NFL's German viewership this year, through their work with the ProSieben and RTL networks.
  • Outside of broadcasting, Esume serves as the commissioner of the European League of Football, a league based in Germany with 17 teams across nine countries. The league serves as another avenue for German fans to enjoy live football.
  • The increased interest in American football in Germany is evident as tickets for the two NFL games in Frankfurt sold out in minutes, pointing to a growing fan base.