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NFL Playoff Game Streamed Exclusively on Peacock Reaches Nearly 28 Million Viewers

Despite the success, some fans express dissatisfaction with the move to exclusive streaming.

  • The NFL playoff game between the Chiefs and Dolphins was exclusively streamed on Peacock, reaching nearly 28 million viewers and consuming 30% of all Internet traffic bandwidth during the game.
  • Despite the success of the stream, some fans expressed dissatisfaction with the move to exclusive streaming, viewing it more as a business solution than a benefit for fans.
  • The NFL's new 11-year media contract allows for more live streamed NFL postseason games, with networks able to bid on carrying the sixth wild card game.
  • Streaming platforms are attractive to the NFL due to their younger and more affluent audience, a popular target for many advertisers.
  • A survey conducted prior to the Wild Card game found that 61% of NFL fans said they would likely pay a subscription to a streaming service to watch an NFL playoff game.
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