NFL Playoff Game Streamed Exclusively on Peacock Reaches Nearly 28 Million Viewers

Despite the success, some fans express dissatisfaction with the move to exclusive streaming.

The NFL playoff game between the Chiefs and Dolphins was exclusively streamed on Peacock, reaching nearly 28 million viewers and consuming 30% of all Internet traffic bandwidth during the game.
Despite the success of the stream, some fans expressed dissatisfaction with the move to exclusive streaming, viewing it more as a business solution than a benefit for fans.
The NFL's new 11-year media contract allows for more live streamed NFL postseason games, with networks able to bid on carrying the sixth wild card game.
Streaming platforms are attractive to the NFL due to their younger and more affluent audience, a popular target for many advertisers.
A survey conducted prior to the Wild Card game found that 61% of NFL fans said they would likely pay a subscription to a streaming service to watch an NFL playoff game.