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NFL, NCAA Push Back as Prediction Markets Gain TV Deals and Nationwide Reach

Sports leaders are raising integrity and oversight alarms over prediction‑market firms scaling through TV deals under a federal trading designation.

Overview

  • NFL executive Jeff Miller told a House panel that sports‑event contracts threaten game integrity and lack safeguards common in regulated sportsbooks, citing gaps in data sharing, integrity monitoring, and problem‑gambling protections.
  • NCAA president Charlie Baker called the current environment unsustainable and warned of a "catastrophic" lack of rules as DraftKings and FanDuel prepare prediction‑market products, while Kalshi countered that CFTC rules already prohibit manipulation.
  • Kalshi and Polymarket are rapidly expanding through partnerships that include CNN and CNBC data integrations, league tie‑ups such as the NHL and UFC, and a reported Twitter deal positioning Polymarket as the platform’s prediction partner.
  • Operators continue to lean on a federal exchange framing under CFTC oversight, even as Nevada closed a loophole and Massachusetts is weighing restrictions, and Polymarket has returned to U.S. markets after earlier CFTC scrutiny.
  • Investor backing and aggressive growth fuel the push to “financialize everything,” including a reported $1 billion raise for Kalshi this year, while analysts warn the markets can be gamed and could skew media coverage and public behavior.