Overview
- League officials confirm more than 160 creators will produce Super Bowl content in the Bay Area in partnership with YouTube and Snapchat.
- Dhar Mann will release sportsmanship-focused videos across his and NFL channels and launch a #KindnessWinsBig campaign pledging $1 per qualifying fan post to St. Jude, capped at $100,000.
- A YouTube Flag Football Game featuring creators and celebrities alongside former NFL stars will stream on the NFL’s YouTube channel, with J. Balvin and Druski as captains and Cam Newton and Michael Vick participating.
- NFL executives, including commissioner Roger Goodell and senior VP Ian Trombetta, frame the creator push as a way to deliver highlights and storytelling that resonate with Gen Z.
- The selection has drawn scrutiny, with coverage resurfacing Mann’s 2011 no-contest plea in an Oakland fraud case, reported as later expunged, and prior worker complaints about his studio.