Overview
- The first NFL-licensed Lululemon line covers all 32 teams and releases Oct. 28 with men's and women's apparel and accessories.
- Items will be sold on NFLShop.com, Fanatics.com, and at team retail locations including stadium stores, with international availability on local NFL Shop sites.
- The assortment features Lululemon staples such as Define, Scuba, Align, and Steady State, with prices ranging from $48 to $168, including sweatshirts at $148 and joggers at $128.
- The move builds on last season's Fanatics–Lululemon–NHL pilot that Fanatics says dominated launch-day NHL e-commerce sales and later became a top seller across the season.
- NFL and Lululemon executives frame the tie-up as expanding premium choices for fans, as the league courts upscale partners and Lululemon seeks growth in licensed sports channels.