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NFL Launches NFL Source to Boost Minority- and Women-Owned Business Contracts

The new initiative aims to standardize procurement processes across all teams, enhancing economic opportunities for underrepresented businesses.

San Francisco 49ers players Eli Harold, left, Colin Kaepernick and Eric Reid kneel during the national anthem before an NFL game in Santa Clara, California, on October 2, 2016.
CHARLOTTE, NORTH CAROLINA - NOVEMBER 03: A football with the NFL logo before the game between the Carolina Panthers and the Tennessee Titans at Bank of America Stadium on November 03, 2019 in Charlotte, North Carolina. (Photo by Jacob Kupferman/Getty Images)
An "End Racism" message on the back of Jaguars helmet during a game between the New England Patriots and the Jacksonville Jaguars on January 2, 2022.

Overview

  • NFL Source will help teams identify and partner with businesses owned by minorities, women, veterans, LGBTQ+ individuals, and people with disabilities.
  • The initiative includes training sessions, a diversity playbook, and mandatory adoption for major events like the Super Bowl.
  • Magic Johnson, part-owner of the Washington Commanders, praised the initiative as a step forward for the league.
  • The program is designed to reinvest funds into local communities and drive economic impact.
  • Despite potential backlash, the NFL remains committed to diversity, equity, and inclusion.