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NFL Keeps End-Zone Social Messages for Sixth Straight Season

League says the effort amplifies player voices through its Inspire Change initiative.

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Overview

  • All 32 teams will display one of four approved messages in one end zone at each home game, with "It Takes All of Us" fixed on the other.
  • The slate lists "End Racism," "Stop Hate," "Choose Love" and "Inspire Change," and clubs may rotate selections during the season.
  • "Inspire Change" replaces last season's "Vote" message.
  • Players may wear the phrases on helmet decals, and the campaign sits within Inspire Change, which the league says has directed more than $460 million to community programs since 2017.
  • The reigning champion Philadelphia Eagles will host the Sept. 4 opener against the Cowboys with "Choose Love" on their field.