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NFL Finalizes Equity Deals With ESPN and CBS, Executives Promise Arms-Length Partnerships

Executives promise journalistic autonomy following equity swaps with ESPN, CBS

Overview

  • The NFL completed an equity-for-asset swap giving ESPN ownership of NFL Network in exchange for the league’s 10% stake in the network
  • Through its involvement in Skydance Media’s merger with Paramount Global, the NFL also secured a minority equity stake in CBS
  • ESPN president Jimmy Pitaro and NFL executive Hans Schroeder said future media rights negotiations will be held at arm’s length without preferential treatment
  • Disney CEO Bob Iger reaffirmed that ESPN’s approach to journalism will remain unchanged despite the NFL’s new ownership position
  • Podcast host David Samson and other critics have raised concerns that the league’s financial ties could influence ESPN’s NFL coverage