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NFL Eyes Early Talks on Next Media Rights as Soon as 2026

Goodell signals the league believes its rights are undervalued relative to recent deals.

Overview

  • Roger Goodell told CNBC the NFL could open negotiations in 2026, well ahead of contractual opt-outs after the 2029–30 season, with Disney’s term running one year longer.
  • Starting early would require agreement from all incumbent partners: Disney/ESPN, NBCUniversal, Paramount/CBS, Amazon and Fox.
  • A pending ESPN–NFL asset-for-equity transaction, currently under regulatory review, could complicate the timing of any accelerated talks.
  • The league is evaluating structural variables, including a potential 18th regular-season week that would need NFLPA approval and the possibility of expanding participation by streamers such as Netflix and YouTube.
  • An earlier reset could add billions in revenue and ripple into future salary caps and team valuations, though the NFL has not begun formal renegotiations.