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NFL Extends Data Deal With Genius Sports Through 2029, Gains $94M in Stock

The deal grants Genius Sports advertising rights on BetVision streams to enhance programmatic targeting for sponsors.

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Overview

  • The NFL received 9.5 million warrants to buy Genius Sports shares at one cent each, valued at roughly $94.3 million based on Wednesday’s stock price.
  • With these new warrants and its existing holdings, the NFL now owns close to 8.7 percent of Genius Sports, making it the company’s largest shareholder.
  • The extended agreement secures Genius Sports as the exclusive distributor of official NFL play-by-play and gambling data to sportsbooks and media outlets worldwide through the 2029 season.
  • Genius Sports can sell ad inventory on NFL BetVision streams and across the league’s owned digital platforms via its FanHub marketing platform.
  • The contract ensures that Genius will continue providing integrity monitoring services for all NFL games as part of its expanded collaboration.