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NFL Expands Global Markets Program, Explores UAE for Future Game

The league adds UAE and Greece as new markets for 2025, granting marketing rights to three teams in the UAE while assessing the feasibility of a regular-season game in Abu Dhabi.

Feb 12, 2023; Glendale, AZ, USA; A general view of the NFL shield logo on the field before Super Bowl LVII between the Kansas City Chiefs and Philadelphia Eagles at State Farm Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports/File Photo
Baltimore Ravens linebacker Tavius Robinson (95) celebrates the team's 24-16 win against the Tennessee Titans with fans after an NFL football game Sunday, Oct. 15, 2023, at the Tottenham Hotspur stadium in London. (AP Photo/Kin Cheung)
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Overview

  • The NFL's Global Markets Program now includes 29 teams across 21 international markets, up from 25 teams in 19 markets in 2024.
  • The United Arab Emirates and Greece are the newest additions to the program, with the Los Angeles Rams, San Francisco 49ers, and Washington Commanders granted marketing rights in the UAE.
  • The league is actively exploring the possibility of hosting a regular-season game in Abu Dhabi, conducting exploratory trips to evaluate feasibility, though no timeline has been set.
  • Seven international games are confirmed for the 2025 season, including first-ever games in Spain and Ireland, with a game in Australia planned for 2026.
  • The NFL views international games and expanded marketing rights as critical strategies for growing its global fan base and increasing the sport's cultural relevance worldwide.