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2h ago

NFL Ends Taylor Swift Super Bowl Halftime Talks After Rejecting Her Terms

Sources cite demands for performance ownership, paid terms, and promotional control that clash with the NFL’s exposure-only policy.

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LONDON, ENGLAND - AUGUST 15: (EDITORIAL USE ONLY. NO STANDALONE PUBLICATION USE (NO SPECIAL INTEREST OR SINGLE ARTIST PUBLICATION USE; NO BOOK USE)) . Taylor Swift performs on stage during the "Taylor Swift | The Eras Tour" at Wembley Stadium on August 15, 2024 in London, England. (Photo by Kate Green/Getty Images)
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Overview

  • Multiple outlets report negotiations have ended, with insiders saying the league 'flatly refused' conditions set by Swift’s team.
  • Requests reportedly included retaining ownership of the performance and slots to promote her projects, alongside financial compensation.
  • The NFL has historically not paid halftime performers, pointing to an audience that typically exceeds 100 million viewers as the draw.
  • Reporting originated on Rob Shuter’s Substack and was later cited by outlets including an NBC affiliate, with representatives declining comment.
  • With Swift out, sources say the league is exploring other headliners, with Adele in discussions and Miley Cyrus mentioned as a contender.