Overview
- The NFL fined Williams $11,941 for displaying a Caddix logo in Week 6 and he has formally appealed that penalty.
- After Williams wore the same cleats again in Week 7 the league doubled the fine to $23,882 and Williams says he will continue to wear them.
- Caddix founder Jack Rasmussen says Williams bought the cleats and the company has offered to cover his fines while stating Williams has no endorsement deal.
- Caddix’s patented SmartStuds are designed to flex and release under load so studs rotate out of the turf and reduce rotational torque on knees and ankles, a feature Williams cites as why the shoes ease joint strain.
- Dozens of NFL players now use Caddix and the dispute could force the league to choose between stricter enforcement, clearer approval routes for safety tech, or allowing covered non‑partner footwear.