NFL Donates Losing Super Bowl Team's Merchandise to Global Charities

Pre-printed apparel for the losing team is distributed to international communities in need through a partnership with nonprofit Good360.

The NFL produces championship merchandise for both Super Bowl teams in advance, but only the winning team's gear is sold in the U.S.
Since 2015, the nonprofit Good360 has partnered with the NFL to collect and donate unsellable merchandise from the losing team to vetted international charities.
This year's losing team merchandise will be sent to communities in Ukraine, Mongolia, Georgia, Estonia, and Latvia.
Strict protocols ensure the gear does not resurface for resale, protecting the NFL's brand and the dignity of the donations.
Good360 distributes approximately 2,000 items per Super Bowl, including apparel and headwear, to communities lacking access to essential clothing.