NFL Divisional Playoff Ratings Hit Four-Year Lows Despite Large Audiences

Viewership for both Sunday games declined compared to last year, continuing a trend of falling NFL ratings this season.

The Bills' narrow 27-25 win over the Ravens in the AFC Divisional Round drew 42.2 million viewers, a 16% drop from the same time slot last year.
The Eagles' 28-22 victory over the Rams in the NFC Divisional Round averaged 37.8 million viewers, down 6% from the comparable game in 2024.
Despite the declines, the Bills-Ravens game was the most-watched NFL game of the season and the tenth-largest Divisional Round audience on record.
The Eagles-Rams matchup marked NBC's fourth-largest Divisional Playoff audience ever, peaking at 47.5 million viewers in the final minutes.
This season, eight of ten NFL playoff games have seen year-over-year viewership declines, mirroring a broader trend of lower ratings throughout the season.