Overview
- NFL games averaged 18.7 million viewers in 2025, the strongest regular-season figure since 1989, boosted by a Thanksgiving record of 57.23 million for Chiefs–Cowboys.
- CBS led all packages with a 21.25 million average for the third straight season and narrowly topped Fox in the 4:25 p.m. ET national window, 25.83 million to 25.3 million.
- Sunday Night Football drew about 23.5 million viewers across NBC and Peacock, securing TV’s No. 1 primetime show for a 15th consecutive year.
- Fox averaged 19.6 million viewers, up 6% year over year and its best NFL season since 2015.
- Amazon’s Thursday Night Football averaged 15.33 million viewers, up 16% from 2024, with a Prime Video single-game high of 21.06 million on Christmas night.