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NFL Deepens Brazil Push With Sold-Out São Paulo Opener, Free Global Stream, Reported 2026 Rio Stop

A regulated betting surge with new local partnerships is shaping the league’s next phase in Brazil.

Overview

  • The Chargers beat the Chiefs 27–21 in São Paulo in the NFL’s second straight season opener in Brazil, drawing a near-capacity crowd after tickets sold out within hours.
  • The game became the first regular-season NFL matchup streamed free worldwide on YouTube, which league and team executives framed as the most accessible broadcast the NFL has produced.
  • Genius Sports announced a deal with Grupo Silvio Santos to supply official data to Brazilian betting brands, tying the league’s data pipeline to local operators.
  • Brazil’s government reported 17.7 million licensed bettors in the first half of 2025, with the country ranked among the largest regulated sports-betting markets and the NFL estimating 38 million local fans.
  • Reports indicate the league is poised to add Rio de Janeiro’s Maracanã to the 2026 international slate, as a separate tax plan to raise online betting rates from 12% to 18% draws pushback from operators.