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NFL Commits to Rio, Sets Maracanã for 2026 as International Franchise Talks Intensify

The move marks a deeper push overseas, with London now openly discussed as a possible franchise location.

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Sep 11, 2025; Green Bay, Wisconsin, USA; NFL commissioner Roger Goodell looks on before the game between the Washington Commanders and the Green Bay Packers at Lambeau Field. Mandatory Credit: Jeff Hanisch-Imagn Images/File photo

Overview

  • Beginning in 2026, the league will stage a minimum of three regular-season games in Rio de Janeiro over five years, with Maracanã Stadium confirmed to host the 2026 matchup and participating teams and date to be announced.
  • Brazil is the NFL’s second-largest international market at an estimated 36 million fans, and the Lions, Dolphins, Patriots and Eagles hold team marketing rights there under the Global Markets Program.
  • Commissioner Roger Goodell said a London-based team is “possible” and that several international cities could support a franchise, while the league continues to assess competitive and travel logistics.
  • The 2025 schedule features seven international games across Brazil, England, Ireland, Germany and Spain, including the Vikings playing consecutive overseas games to test scheduling and training approaches.
  • The NFL also plans a 2026 game in Melbourne at the MCG and is leaning on year-round market development and media partners such as YouTube to expand global viewership, with subscriber figures for Sunday Ticket reported by CNBC as an estimate.