NFL Commissioner Welcomes Increased Attention from Swift-Kelce Romance

Roger Goodell cites connection of new fans and increased viewership as positive impact on the league.

NFL Commissioner Roger Goodell has expressed his approval of the relationship between pop star Taylor Swift and Kansas City Chiefs tight end Travis Kelce, stating that it has connected more fans of both Swift and the NFL.
Goodell's comments come in response to the increased viewership and attention the NFL has received since Swift started attending Chiefs games, with one game peaking at 29 million viewers, the highest since the Super Bowl.
Despite some criticism that the NFL is overdoing its coverage of Swift and Kelce, the league has defended its focus on the couple, stating that it's an intersection of sport and entertainment that has brought positivity around the sport.
Kelce, who has been public about his relationship with Swift, has also stated that while the NFL might be overdoing it a bit with their coverage, they are just trying to have fun with it.
Swift has attended multiple Chiefs games this season, and Kelce recently visited Swift during her 'Eras Tour' concert in Buenos Aires, Argentina.