Overview
- Netflix’s Lions–Vikings averaged 27.5 million U.S. viewers, peaking above 30 million, setting the all-time U.S. streaming record for an NFL game, with a 30.5 million global AMA.
- Prime Video’s Broncos–Chiefs averaged 21.06 million, the largest regular-season Thursday Night Football audience in Prime’s tenure, with a 22.9 million peak.
- Netflix’s early Cowboys–Commanders game averaged 19.9 million U.S. viewers, down from last year’s comparable Netflix window.
- Across the three games, the Christmas slate averaged about 22.9 million viewers in the U.S., far outdrawing the NBA’s 5.5 million game average as the NBA reported a 47.19 million reach.
- Snoop Dogg’s Holiday Halftime Party during Lions–Vikings averaged roughly 29 million U.S. viewers under the new Nielsen methodology, which includes expanded out-of-home and local simulcast viewing.