NFL Bars Teams from Using Bluesky, Citing Platform Approval Policies

The New England Patriots were instructed to deactivate their Bluesky account as the NFL has yet to approve the platform for team use.

The New England Patriots briefly had a Bluesky account but were directed by the NFL to deactivate it, according to Patriots VP Fred Kirsch.
The NFL has stated that Bluesky is not yet an approved social media platform for league use, though no specific reasons were provided.
Bluesky has experienced significant growth recently, with over 28 million users, as some seek alternatives to X (formerly Twitter) under Elon Musk's ownership.
The NFL maintains content partnerships with other platforms, including X, Meta's Threads, and TikTok, though TikTok's status is uncertain due to U.S. government scrutiny.
The Patriots have expressed readiness to rejoin Bluesky if and when the NFL approves the platform for official team accounts.