Overview

• The New England Patriots briefly had a Bluesky account but were directed by the NFL to deactivate it, according to Patriots VP Fred Kirsch.
• The NFL has stated that Bluesky is not yet an approved social media platform for league use, though no specific reasons were provided.
• Bluesky has experienced significant growth recently, with over 28 million users, as some seek alternatives to X (formerly Twitter) under Elon Musk's ownership.
• The NFL maintains content partnerships with other platforms, including X, Meta's Threads, and TikTok, though TikTok's status is uncertain due to U.S. government scrutiny.
• The Patriots have expressed readiness to rejoin Bluesky if and when the NFL approves the platform for official team accounts.