Overview
- Prediction markets such as Kalshi and Polymarket are on the NFL’s prohibited categories list for Super Bowl advertising, extending a season‑long ban.
- Sportsbooks can still advertise during the game, with the broadcast capped at no more than six betting spots and campaigns expected from DraftKings, FanDuel and Fanatics Sportsbook.
- The American Gaming Association forecasts a record $1.76 billion in legal U.S. Super Bowl wagers with sportsbooks operating in 39 states and Washington, D.C.
- Trading on Super Bowl‑related contracts has surged on prediction platforms, with Kalshi topping about $150 million on the game winner and Polymarket reporting roughly $700 million across Super Bowl markets.
- Regulators and legal experts warn about insider‑information risks on ad‑ and appearance‑related contracts, and new CFTC leadership has withdrawn a proposed ban and signaled fresh rules for event markets.