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NFL and Nike’s 2025 ‘Rivalries’ Uniforms Hit Retail as Eight Teams Unveil One-Off Looks

Fanatics leads the rollout with Nike jerseys starting at $139.99 and retailer write-ups noting a limited-time free-shipping code.

A general view of the San Francisco 49ers logo prior to the 2025 NFL Draft at Lambeau Field on April 23, 2025 in Green Bay, Wisconsin.
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A general view of the New York Jets logo prior to the 2025 NFL Draft at Lambeau Field on April 23, 2025 in Green Bay, Wisconsin.
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Overview

  • The initial cohort features four AFC East teams and four NFC West teams: Bills, Dolphins, Patriots, Jets, Cardinals, Rams, 49ers and Seahawks.
  • Each club will wear its Rivalries design for one home game against a division opponent before the uniforms enter a multi-year alternate rotation.
  • Confirmed debut dates include Cardinals vs. Seahawks on Sept. 25, Dolphins vs. Jets on Sept. 29, Bills vs. Patriots on Oct. 5, Rams vs. Seahawks on Nov. 16, Seahawks vs. Rams on Dec. 18, Jets vs. Dolphins on Dec. 7 and 49ers vs. Seahawks on Jan. 4, 2026.
  • Fanatics has released officially licensed gear across Nike jerseys and apparel, New Era headwear and Riddell collectible helmets, with jerseys listed from about $139.99.
  • Retail posts highlight a reported free-shipping promotion using code “29SHIP,” and outlets note limited availability for the new collections.