Overview

• Eight clubs revealed bespoke designs with themed names, including the Dolphins' Dark Waters, Bills' Cold Front, Patriots' Nor’Easter, Jets' Gotham City Football Club, Rams' Midnight Mode, 49ers' For the Faithful, Seahawks' High-Decibel Zone and Cardinals' Built to Last.
• Each uniform will be worn once in a home divisional game this season, with on-field debuts scheduled from Sept. 25 (Cardinals vs. Seahawks) through Jan. 4, 2026 (49ers vs. Seahawks).
• Rivalries jerseys, apparel, headwear and helmets go on sale Sept. 10 through Nike, NFL Shop, Fanatics, Riddell, New Era, team stores and select international retailers.
• Riddell will sell Rivalries collectible helmets and EA will integrate Rivalries content into Madden 26 with jerseys and stadium updates across game modes.
• The league will add two divisions per year through 2028 until all 32 teams participate, following a brief pre-reveal leak of Miami’s look and immediate, mixed media and fan reactions.