Overview
- Eight clubs revealed bespoke looks: Cardinals, Seahawks, Rams, 49ers, Dolphins, Bills, Patriots and Jets, each tied to a named theme drawn from local identity and rivalry history.
- Designs spotlight distinctive cues, including the Bills’ icy “Cold Front” with a crystallized buffalo, the Seahawks’ soundwave patterns with iridescent green accents, the Patriots’ storm blue “Nor’Easter,” the Dolphins’ dark “Dark Waters,” the Rams’ near-black “Midnight Mode,” the 49ers’ black-and-gold “For the Faithful,” the Cardinals’ sand- and copper-infused “Built to Last,” and the Jets’ “Gotham City Football Club.”
- On-field debuts are scheduled for specific home divisional games from Sept. 25 through Jan. 4, 2026, including Cardinals-Seahawks (Sept. 25), Bills-Patriots (Oct. 5), Rams-Seahawks (Nov. 16), Patriots-Jets (Nov. 13), Jets-Dolphins (Dec. 7), Seahawks-Rams (Dec. 18) and 49ers-Seahawks (Jan. 4, 2026).
- Fan gear and helmets go on sale Sept. 10 via Nike, NFL, Fanatics, Riddell and New Era, with international availability in Canada, Mexico, Europe and Australia.
- The league will add two divisions per year through 2028—2026 (AFC South, NFC North), 2027 (NFC East, AFC West), 2028 (AFC North, NFC South)—and a Dolphins look appeared online early in a leak reported to have originated from the team’s app.