Overview

• The first 2025 group features the Jets, Patriots, Cardinals, Seahawks, Dolphins, Bills, Rams and 49ers.
• Each uniform will debut in a single home game against a division opponent this season before staying in the rotation for three years.
• Retail sales of jerseys, apparel, headwear and helmets begin Sept. 10 through Nike, the NFL, Fanatics, Riddell and New Era with availability in Canada, Mexico, Europe and Australia.
• Designs emphasize local identity and rivalry heritage, including themes such as the Jets' "Gotham City Football Club" and the Patriots' "Nor’Easter."
• Further Rivalries uniforms are scheduled to roll out in 2026, 2027 and 2028 as the program expands across divisions.