NFL Adopts Sony’s Hawk-Eye Technology for First-Down Measurements in 2025

The league will implement the advanced 8K camera system across all stadiums, reducing measurement time and enhancing officiating accuracy while retaining chain crews in a backup role.

The NFL officially announced the adoption of Sony's Hawk-Eye system as the primary method for measuring first downs starting in the 2025 season.
Hawk-Eye uses six 8K cameras for optical tracking, providing precise measurements and real-time virtual recreations for in-stadium and broadcast audiences.
The system reduces measurement time by approximately 40 seconds compared to the traditional chain gang method, improving game flow and efficiency.
Despite the new technology, referees will still determine the initial ball spot, and chain crews will remain on the field in a secondary capacity.
The decision aligns with a broader trend in sports to modernize officiating through technology, following successful trials during the 2024 season.