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7h ago

NFL Accuses Nielsen of Undercounting Millions as Season Opens

The critique targets missing first‑party streaming data that the league says lowers reported audiences, affecting ad prices.

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The NFL has expanded its streaming first options through its Thursday Night Football on Amazon Prime partnership, as well as its deal with Netflix. 
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Overview

  • NFL chief data and analytics officer Paul Bellew says Nielsen is "systematically undercounting" millions of viewers, citing co‑viewing and streaming measurement gaps.
  • Bellew says Nielsen's new Big Data panel does not yet include first‑party audience data from most streaming services that carry NFL games.
  • The NFL says it is experimenting with alternatives to Nielsen to obtain additional viewership data.
  • Nielsen says it is confident this will be the most accurately rated football season in history and notes ongoing collaboration with the league on measurement.
  • The season opens Thursday with Eagles–Cowboys on NBC, with additional matchups on Amazon, Netflix and Peacock, and a Friday Chiefs–Chargers game from Brazil streamed on YouTube and YouTubeTV.