Next Nears £1bn Profit Mark Amid Overseas Sales Surge

The retailer's international expansion and exposure to global fashion trends have driven significant growth in profits and sales.

Next's overseas sales increased by 23% in the first half of the financial year, driven by exposure to international fashion trends via platforms like Netflix and TikTok.
The company's total group sales rose by 8%, with pre-tax profits climbing 7.1% to £452 million.
Next's full-year profit guidance has been raised by £15 million, now expected to reach £995 million.
UK sales saw a modest 1% growth, with a rebound in trading during August, while overseas markets like the Americas experienced a 67% sales increase.
Next is expanding its international presence with partnerships in India and the US, and plans to enhance its logistics in the Middle East and Europe.