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Next in Talks for Russell & Bromley Brand as Retail Realisation Eyes Store Closures, Reports Say

Adviser Interpath is evaluating proposals following losses at the 150‑year‑old retailer.

Overview

  • Multiple outlets, citing the Telegraph, report discussions in which Next would acquire Russell & Bromley’s brand and intellectual property.
  • Retail Realisation is reported to be lined up to manage the closure of all 37 stores and a fire sale of stock.
  • About 450 jobs are at risk if the reported plan proceeds, though no transaction has been confirmed.
  • Interpath is said to be considering several options for the business, with the Next proposal among them.
  • Retail Realisation is linked to Modella Capital, which has recently bought high‑street names including WHSmith, Claire’s and Hobbycraft, while Russell & Bromley posted a £9m loss in 2024 and launched a five‑year ‘Re‑Boot’ strategy.