Nexstar Announces Layoffs Impacting 2% of Workforce
The media giant cites cost-cutting measures and shifting industry dynamics as reasons for the reductions across its broadcasting and sales divisions.
- Nexstar Media Group plans to cut approximately 260 positions, representing 2% of its 13,000-employee workforce.
- The layoffs will primarily affect the company's broadcasting and sales divisions, with an aim to reduce operating expenses and foster collaboration.
- The announcement follows recent staff reductions at The CW, which has shifted its programming focus to sports and unscripted content to curb losses.
- Nexstar's third-quarter earnings report highlighted challenges including a decline in core advertising revenue and a weaker TV advertising market overall.
- Despite the layoffs, Nexstar executives emphasized a focus on long-term growth opportunities and achieving financial stability in a rapidly evolving media landscape.