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Nexon Uses AI-Generated Streamer Clones in TikTok Ads for The First Descendant

Unlisted TikTok spots continue running after community criticism highlighted uncanny AI artifacts

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The First Descendant screen
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Overview

  • Multiple TikTok ads deploy AI-created streamer avatars exhibiting stiff movements, odd head-bobs and mismatched lip-sync that betray their synthetic origins
  • At least one clip replicates DanieltheDemon’s likeness and voice patterns without any confirmed approval from the content creator
  • Because TikTok ads are unlisted, Nexon’s AI-powered spots remain in rotation on users’ feeds despite backlash on the game’s subreddit
  • Reports indicate Nexon has been removing and reuploading the disputed ads while deleting critical comments to limit visible criticism
  • Players and independent observers warn that favoring AI influencers over real creators erodes community trust and raises questions about marketing ethics