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Nexon Probes AI-Generated Streamer Ads Following Creator Backlash

With TikTok verification in place, Nexon investigates reports of AI streamers mimicking real creators

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The First Descendant screen

Overview

  • A Reddit user compiled multiple TikTok ads for The First Descendant that feature AI-generated streamers exhibiting stiff motions, wonky lip sync and other synthetic artifacts.
  • One ad clip appears to clone the likeness of streamer DanieltheDemon without credit or confirmed consent, raising ethical and legal concerns.
  • Community members have criticized Nexon for using AI influencers instead of its own Nexon Creators program, saying the practice undermines real content creators.
  • Observers report that Nexon deleted and reuploaded the ads and removed critical comments as negative attention grew on Reddit.
  • Nexon says the videos originated from a voluntary Creative Challenge on TikTok, that all submissions were verified by the platform, and that it has launched a joint inquiry with TikTok to determine the facts.