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Nexon CEO Says to Assume Game Studios Use AI; Indie Developers Push Back

Lee says his strategy is to compete on human creativity rather than technology.

Overview

  • Junghun Lee told Game*Spark, via Automaton, that it is important to assume every game company is using AI, positioning the technology as widespread across the industry.
  • Embark Studios has acknowledged using AI text-to-speech for dialogue in The Finals and Arc Raiders.
  • Dozens of indie developers publicly rejected generative AI use, with statements from Necrosoft Games, Strange Scaffold, Rogue Eclipse, and others asserting human-only creation and even anti‑AI contract clauses.
  • Coverage notes that developer responses contradict the notion that all studios use generative AI, indicating the claim is not universally true.
  • Following player backlash, Arc Raiders is improving duo matchmaking, lowering some cosmetic prices, and compensating players who already spent Raider Tokens.