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Nexon and TikTok Launch Joint Review of AI Ads for The First Descendant After Likeness Complaint

The company says the clips were submissions to TikTok's Creative Challenge cleared by the platform's checks.

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Overview

  • Players flagged multiple TikTok ads featuring synthetic “streamers” with obvious AI tells such as off lip sync, robotic voices, and stiff movements.
  • Streamer DanieltheDemon said an ad used his face and a generated voice without his permission, stating he has no affiliation with the game.
  • Nexon attributed the videos to user submissions through TikTok’s Creative Challenge and said the content had passed TikTok’s copyright screening.
  • The publisher announced a joint investigation with TikTok, apologized for a delayed update as the review continues, and promised to share findings once verified.
  • Coverage questioned gaps in TikTok’s vetting and Nexon’s oversight as creators criticized the use of AI over real partners, with one ad even claiming the game is “the world’s most popular shooter RPG.”