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Newzoo Sees Games Market Hitting $188.8 Billion in 2025, With Consoles Leading Growth

Newzoo credits the projected gain to console momentum led by an expected Switch 2 launch.

Overview

  • Console revenues are forecast to rise 5.5% to $45.9 billion, with Newzoo pointing to an expected Nintendo Switch 2 launch, higher software prices, and major releases.
  • Mobile is projected to remain the largest segment at $103 billion, though discoverability challenges could temper its growth.
  • Asia-Pacific is expected to be the top regional market at $87.6 billion, followed by North America at $52.7 billion and Europe at $33.1 billion.
  • China and the United States are set to account for more than half of global revenue, at $49.8 billion and $49.6 billion respectively.
  • The global player base is seen nearing 3.6 billion, with 1.6 billion paying players—44% of total—spending an average of $119.7 each.