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Newsom’s Trump-Style Posts Coincide With Home-State Enthusiasm Spike

A CNN analysis cites fresh polling showing 75% of California Democrats now excited about a 2028 run.

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Gov. Gavin Newsom, D-Calif., waits to speak to a crowd at a coffee shop during a two-day swing through South Carolina on July 8, 2025, in Mullins, S.C.
California Governor Gavin Newsom raised $6.2 million in the week following the launch of his ballot-measure effort to redraw California’s congressional map.

Overview

  • CNN data analyst Harry Enten said the strategy is showing signs of working, pointing to a Politico–Citrin Center–Possibility Lab survey that found a jump to 75% enthusiasm from about 35% in 2023.
  • Enten noted that early polling discussed on CNN shows Newsom leading Kamala Harris among California Democrats, a key benchmark given the importance of home-state strength.
  • Newsom has publicly acknowledged imitating the president’s online style, and his press office has posted viral, all-caps messages and mockery of conservative figures.
  • The trolling campaign is tied to a push to redraw California’s congressional maps to boost Democratic seats, drawing partisan fire as Trump and conservative voices attack the effort and the governor.
  • Reaction has split, with Bill Maher praising the approach as effective humor and critics highlighting Newsom’s record on homelessness and comments about trans youth as liabilities.