Overview

• Newsom’s press office continues to post in all-capital letters on X, mocking President Trump with nicknames and threats that tie directly to redistricting disputes.
• At a mid-August press conference, Newsom defended the tactic as following Trump’s example and challenging media hypocrisy toward incendiary presidential posts.
• Digital director Camille Zapata leads a four-person team behind the viral campaign, which has driven significant follower growth on platforms like TikTok.
• The cap-filled posts warn of legal retaliation against “illegal crooked maps” in red states and drive voter engagement for the Nov. 4 special election on new district lines.
• Republican outlets have criticized the strategy as unbecoming and escalatory, even as it continues to generate widespread attention and debate over political decorum.