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2h ago

Newsom Signs California Law To Limit Loud Streaming Ads

The measure takes effect July 1, 2026, requiring streaming ads to match program audio.

California has banned loud TV commercials after complaints that the advertisements were often noisier than the programs they interrupted
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Overview

  • SB 576 extends the broadcast and cable loudness standard of the 2010 CALM Act to streaming services.
  • Services cited as affected include Netflix, Hulu, Amazon Prime Video and YouTube.
  • The bill was authored by state Sen. Tom Umberg, who said a staffer's newborn being jolted by ads spurred the effort.
  • Gov. Gavin Newsom characterized the law as a response to consumer complaints about sudden, jarringly loud commercials.
  • Coverage notes the law could influence national practices because many streamers are based in California, while enforcement specifics remain unclear.