Overview

• Gov. Gavin Newsom signed Senate Bill 576 on Monday, applying ad volume limits to streaming services in California.
• The law builds on the 2010 Commercial Advertisement Loudness Mitigation Act, which covered broadcast television and cable networks.
• The statute takes effect on July 1, 2026.
• The bill was introduced by State Sen. Thomas Umberg of Santa Ana.
• Newsom and Umberg said the measure responds to viewers’ complaints about startlingly loud commercials, including incidents that disrupt sleep.